The two weeks leading up to Prime Day 2021 were a boon for small business sellers thanks to the Amazon-funded Spend $10, Get $10 promotion.Members purchased more than 250 million items worldwide and saved more than any Prime Day before. Prime members shopped more in 2021 than any previous Prime Day and scored deep discounts across home, fashion, beauty, and electronics. Prime Day 2021 was the biggest two-day period ever for Amazon’s third-party sellers at the time. The two-day event delivered Prime members over 2 million deals across every category, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, and Prime Gaming. When and where: June 21-22, 2021 in 20 countries Thousands of creators streamed throughout Prime Day 2022.Amazon Live Prime Day streams had more than 100 million views.Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day.Customers supported small businesses in the three-week lead-up to Prime Day, generating more than $3 billion in sales for small businesses included in the Support Small Businesses to Win Big sweepstakes.
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